A ZESPRI® Kiwifruit sticker is a guaranteed symbol of quality: a trusted name. It also tells you that the kiwifruit in your hand is something special – it is grown according to the best, most sustainable methods available, tastes delicious and is a healthy and nutritious choice.
To make that guarantee, ZESPRI has tough quality controls that mark every step of the supply chain:
KiwiGreen: Since 1997, every kiwifruit exported is produced in line with our eco-friendly, orchard management system called ‘KiwiGreen’. This system includes careful procedures that help reduce orchard pollution during the growing process, spray guidelines, factors in ethical trading practices, as well as a focus on hygiene.
Track and Trace: A transparent guarantee of protection for the consumer. Every piece of ZESPRI® Kiwifruit sold globally can be identified and tracked back to grower and packhouse origin.
GLOBALGAP: Starting its life as EUREPGAP, this standard was a joint project of European retailers where standards for safe and sustainable agriculture are set.
British Retail Consortium: A technical standard set by a group of British retailers which covers similar issues to GLOBALGAP, but as they affect pack houses, e.g. hygiene requirements and cleaning schedules.